Performance marketers
Attribute Telegram results to the campaign, source, and UTM values that produced them.
What Tracergram does
When a person clicks a Meta ad and continues into Telegram, the normal website tracking journey breaks. Tracergram preserves the original click and campaign information, connects it to later Telegram activity, and shows which campaigns generated joins, conversations, offer clicks, forms, or deposits.
Configured conversion events can also be sent to Meta through the server-side Conversions API. This gives advertisers a way to measure outcomes beyond the landing-page click.
Who it is for
Telegram-led businesses
Measure funnels where conversations, communities, lead qualification, or sales happen in Telegram.
Teams managing several funnels
Use separate workspaces to organize Telegram properties, Meta assets, and reporting.
How the attribution works
- A visitor clicks a Meta ad and arrives on a landing page that uses the Tracergram tracking script.
- Tracergram records permitted click and campaign information and creates a traceable Telegram journey.
- Later Telegram actions are connected to the original visit and shown in the reporting dashboard.
- Events selected by the advertiser can be sent to Meta through the Conversions API.
Product and company information
Tracergram is a web-based product. The current plan includes a 30-day free trial followed by EUR 250 per month excluding VAT. Product details and pricing may be reviewed on the homepage.
For product, privacy, or data-processing questions, email support@tracergram.com or message @TracergramSupport on Telegram. You can also review the Privacy Policy, Terms of Service, and Data Processing Agreement.