The problem: a broken attribution gap
You're running Meta ads and sending traffic to a landing page with a Telegram bot link. But once someone leaves your landing page and opens Telegram, the trail goes cold. Meta has no idea whether that click turned into a real interaction, and neither do you.
This attribution gap means you're optimizing your ad spend with incomplete data — making it nearly impossible to know which campaigns, audiences, or creatives are driving real Telegram growth.
How Tracergram closes the gap
Tracergram adds a lightweight tracking layer between your landing page and your Telegram channel. Here's exactly how it works:
Capture the click ID
When a visitor arrives from a Meta ad, Tracergram captures the fbclid parameter automatically — no extra setup needed.
Unique deep-link
Each visitor gets a unique Telegram deep-link. When they click it, Tracergram knows exactly which ad sent them.
Bot interaction tracked
The moment they open your Telegram bot via the tracked link, the event is matched to the original ad click and logged in your dashboard.
Synced to Meta CAPI
The conversion is pushed to Meta via the Conversions API so your campaigns can optimize on actual Telegram bot interactions.
Why Meta Ads + Telegram is a powerful combo
Telegram channels and groups offer something most platforms can't: a direct, unfiltered line to your audience. No algorithm deciding who sees your posts. That's why advertisers across e-commerce, finance, crypto, real estate, and coaching are using Meta ads to grow their Telegram communities.
But without proper conversion tracking, you're flying blind. You can't tell Meta which audiences are converting, so it can't optimize towards the people most likely to engage. Tracergram fixes this.
What data Tracergram captures
- Meta click ID (
fbclid) from every ad click - Timestamp of the landing page visit
- Timestamp of the Telegram bot interaction
- Time-to-conversion (visit → bot open delay)
- Conversion rate per workspace/campaign
- UTM parameters (campaign, source, medium, content)
Supported ad platforms
Tracergram is built primarily for Meta (Facebook & Instagram) ads, and fully supports the Meta Conversions API. It can also capture UTM parameters from Google Ads, TikTok Ads, and any other platform that supports UTM tracking on landing page URLs.
How to set it up
- Create an account and set up a workspace in Tracergram.
- Connect your Telegram bot — paste your bot token in the workspace settings.
- Add one script tag to your landing page. That's it for the frontend.
- Enter your Meta Pixel ID and Conversions API token in workspace settings.
- Run your Meta ads as usual — Tracergram tracks everything automatically.
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