The problem
100 people joined your group today. Great. But where did they come from? Your Facebook ad? Your Instagram post? A referral? Telegram doesn't tell you.
Without knowing what's working, you're wasting money on campaigns that don't convert.
What Tracergram shows you
Source tracking
Know where each member came from.
Campaign comparison
Compare ads, platforms, and creatives side by side.
Cost per member
Calculate your true acquisition cost.
Growth trends
See how your community grows over time.
Why it matters
Not all members are equal. Some become active contributors. Others join and never engage. The source often predicts quality.
- Members from content tend to be more engaged
- Broad-targeting ads often have high churn
- Referrals usually have the best retention
With proper tracking, you can optimize for quality, not just quantity.
Use cases
- Free communities: Track which platforms drive engaged members
- Paid communities: Know your true cost per paying member
- Lead generation: Track from ad click to group join to purchase